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Research · First edition
Prop Firm Visibility Index
A forthcoming benchmark of which firms, publishers and communities own non-branded prop trading demand. The methodology is published before the ranking.
- Edition
- 01 in preparation
- Scope
- Non-branded search
- Unit
- Query-cluster visibility
- Synthetic scores
- None
Published method
How the first edition will be built
- ◆ 01
Define a fixed, non-branded query set across challenge, rules, payouts, platform and trust intent
- ◆ 02
Record the ranking domains and page types in a fixed collection window
- ◆ 03
Group visibility by firm, affiliate, publisher, forum and media property
- ◆ 04
Score positions one to ten and weight each of the five query families equally
- ◆ 05
Publish collection date, exclusions, limitations and correction route
- ◆ 06
Do not infer revenue, customer count or product quality from search visibility
Measurement frame
Five demand families, one disclosed result set
The index compares visibility within a fixed taxonomy. It does not turn an arbitrary keyword list into a synthetic league table.
Rules and conditions
Resolve drawdown, time, consistency and trading restrictions
Rule pages, help centres and independent explainers
Payout and trust
Test whether a firm pays and how withdrawal works
Firm policies, reviews, communities and reputation results
Platform fit
Confirm instruments, software and execution conditions
Platform pages, integrations and comparison results
Reputation and alternatives
Validate a brand or move to another firm
Brand reviews, alternatives, forums and editorial pages
Scoring protocol
Reproducible before it is impressive
The scoring model is fixed before domains are collected. It uses organic position and equal family weighting, not estimated traffic, revenue or product quality.
- 01 ◆ SET
Query-set rule
A query must be non-branded, fit one published demand family and express a stable category question. Brand names, navigational searches, news events and market-specific terms outside the edition scope are excluded.
- 02 ◆ SERP
Collection rule
The top ten organic results are recorded from the disclosed market, device and collection window. Paid placements and search features are logged separately and do not receive organic visibility points.
- 03 ◆ ENT
Entity rule
Each ranking domain is mapped to a named property and classified as a firm, affiliate, publisher, forum or media property. If one entity controls multiple ranking URLs or domains, only its highest-ranked result receives points for that query. Uncertain ownership remains domain-level and is disclosed.
- 04 ◆ POS
Position score
Position one receives 10 points, position two receives 9, continuing linearly to 1 point at position ten. A domain outside the top ten receives zero for that query.
- 05 ◆ FAM
Family score
Points earned within a query family are divided by the maximum available points for that family and expressed as a score from 0 to 100.
- 06 ◆ IDX
Index score
The five family scores are averaged with equal 20 per cent weighting. Equal family weighting prevents a larger query list from deciding the index by volume alone.
- 07 ◆ COR
Correction rule
The release records the query set, collection date and exclusions. A documented classification or collection error can be submitted for review and any correction is logged with the edition.
What it can tell you
- Which property types repeatedly hold the non-branded result set
- Where a firm owns its product language and where publishers mediate it
- Which demand families are concentrated or fragmented
- What changed between disclosed collection windows
What it cannot tell you
- Which firm has the most customers or revenue
- Whether a challenge, account or payout claim is good
- Whether search visibility caused a commercial result
- A permanent ranking outside the recorded collection window
Edition notice
Receive the methodology and first edition
No ranking data is published yet. Register interest and we will send the edition when its source set and review are complete.