Firm · About
Senior search strategy, close to the work
Fintech Traffic works in search markets where product complexity, regulation and commercial value make generalist delivery expensive.
- Search experience
- Since 2006
- Finance and fintech
- More than a decade
- Delivery
- Senior-led
- Coverage
- Worldwide
The firm
A small firm built around senior delivery
The division focuses on finance, trading and fintech because the search work changes materially in these categories. Entity architecture, affiliate competition, financial-content standards, long B2B cycles and regulated review are part of the operating system.
Engagements are deliberately limited. There is no account-management layer between the person setting the strategy and the people implementing it.
Experience
Twenty years in search, more than a decade in finance
Ollie has more than a decade in fintech and financial services, including experience ranking sites in some of the web's most competitive commercial search markets, across forex, regulated wagering, banking, insurance and lending. The common thread is expensive demand, cautious buyers and sites where one unsupported claim can do more damage than a ranking win is worth.
The working style is embedded: direct access to marketing, product, content and development, with the strategy rewritten when evidence changes.
Next step
Put a senior search lead on the actual problem.
Start with a Fintech SEO Audit, then decide whether the work needs a project, a retainer or embedded leadership.