01 ◆ PERM
Naming permission
Written approval for the client name, relationship basis, case-study narrative, each published result and logo use.
Evidence · Case studies
The first published case study is in preparation
We will not fill this page with anonymous percentages, reconstructed stories or a client relationship that has not been approved for publication.
- Published studies
- 00
- Required
- Evidence and permission
- Metrics
- Commercially relevant
- Status
- In preparation
Publication standard
Five gates before a result becomes marketing
A strong result can still make a weak case study if the baseline moved, another channel contributed or the client did not approve the interpretation.
02 ◆ BASE
Starting position
A dated baseline with the measurement definition and source retained.
03 ◆ WORK
Intervention record
What changed, who shipped it and which constraints affected the work.
04 ◆ OUT
Outcome evidence
A commercially relevant result that can be reproduced from source data.
05 ◆ LIM
Limitations
Other contributing factors, uncertainty and what the result does not prove.
Market and starting position
The product, search market, measurement window and defensible baseline.
Intervention and constraints
The decisions made, work shipped, review cycle and dependencies outside SEO.
Outcome and evidence
The result, source definition, commercial relevance and material limitations.
- Status
- Evidence collection
- Published claims
- None
- Next release
- Permission dependent
Next step
You do not need a case-study theatre piece to inspect the market.
Start with your own search landscape and a written first set of decisions.