Author · Search strategy
Ollie Worthington
Founder and Lead SEO Strategist at Fintech Traffic. Working in search since before 2004. More than a decade in fintech and financial services. Experience ranking sites in some of the web's most competitive commercial search markets.
- Search
- Since before 2004
- Finance and fintech
- More than a decade
- Base
- Melbourne, Australia
- Articles
- 04
Author standard
Named responsibility for the published claim
Each article carries a publication date, a source standard and a correction route under the editorial policy.
LinkedIn ↗Prop firm keyword research: map the rule, not just the phrase
A practical model for separating challenge, payout, rule, platform and trust intent in proprietary trading search.
Forex and CFDsForex broker SEO: stop renting every comparison
Where brokers can realistically own organic demand, where affiliates remain stronger, and how entity architecture changes the answer.
CryptoCrypto exchange SEO without the thin asset-page factory
A quality threshold for asset pages, fee coverage, security content and geo-specific exchange search.
AI searchFintech AI search visibility: influence, not a placement guarantee
What finance brands can improve for AI answers, how to monitor it, and where responsible claims must stop.